Gun Emporium – WordPress Redesign & E-Commerce Development
I redesigned and developed the Gun Emporium website, one of Melbourne’s most comprehensive firearms and hunting accessories stores. The project involved a full migration to a new WordPress and Elementor setup, delivering a faster, modern, and highly functional e-commerce platform. From product migration to payment gateway integration, the new website provides an engaging and secure shopping experience for customers while being simple for admins to manage.
Are You Ready For Your Next-Level Website?
Project Overview
Gun Emporium required a complete redesign of their existing website to improve both user experience and store functionality. I installed a new premium theme, customized it with Elementor, and set up essential plugins for smooth performance. Products were migrated into WooCommerce with category filters, search functionality, and advanced checkout options.
Key Features Delivered
- Elementor Website Redesign – Fresh, modern, and responsive design optimized for firearms and hunting gear.
- Product Migration – Imported all products into WooCommerce with proper categorization.
- Advanced Search & Filters – Added a search bar with category filters and product counts for easier navigation.
- Mini Cart & Checkout – Streamlined shopping flow with quick-view cart and optimized checkout process.
- Payment Gateway Integration – Secure setup for online payments.
- Category Filter on Shop Page – Improved browsing with product filtering by type, category, and stock availability.
- Contact Form 7 Integration – Custom forms built for inquiries, connected with email sender & receiver settings.
- Email Setup – Configured sender/receiver emails for reliable communication with customers.
Why This Project Stands Out
- A complete WordPress redesign with Elementor for flexibility and scalability.
- Optimized e-commerce flow with WooCommerce filters, mini cart, and secure checkout.
- Improved user experience for browsing firearms, hunting accessories, optics, and gear.
- Built with SEO best practices for higher rankings in Melbourne’s competitive firearms market.
Are You Ready For Your Next-Level Website?
SEO & Performance Benefits
The new website is designed with an SEO-first structure. Each product category, from rifles to hunting clothing, is properly indexed with clean URLs, headings, and meta descriptions. Optimized product images, caching, and responsive design improve page speed, which helps both Google rankings and user engagement. The advanced search bar and category filters also reduce bounce rates by helping customers find products quickly.
Client Impact
Gun Emporium now has a website that reflects its reputation as a premium Melbourne firearms and hunting store. The modern design, combined with powerful e-commerce functionality, makes it easier for customers to browse, shop, and get in touch with the business. With over 200 firearms and hundreds of accessories in stock, the website provides a seamless way to showcase products, attract new customers, and generate sales online.
Let’s Build Something Great Together
If you need a WordPress e-commerce store with modern design, advanced filters, and secure payments, I can help. From redesigning existing websites to building full-featured online stores, I create solutions that improve user experience and boost conversions. Let’s transform your online presence into a growth engine for your business.
